
BLACKPINK has once again made history in the U.S., one of the world’s two largest music markets, as they kicked off their North American tour with a powerful statement.
On July 12, BLACKPINK held their world tour 'DEADLINE' at SoFi Stadium in Los Angeles. According to YG Entertainment, with the following show on July 13 (local time), BLACKPINK is set to become the first girl group ever to sell out two consecutive nights at the venue, drawing a record-breaking crowd of over 100,000.


Returning to meet North American fans for the first time in nearly two years and eight months, the energy at the venue was electric. As the powerful sound of the live band filled the stadium, fans erupted in cheers. In response, BLACKPINK delivered a parade of hit songs with explosive energy.


The solo stages, each reflecting the unique color of the four members, were undeniable highlights. Jisoo captivated with a dreamy, lyrical charm; Lisa stunned with a powerful and charismatic performance; Jennie brought confident attitude and a distinct hip-hop vibe; and Rosé lit up the atmosphere with her delicate vocals and playful energy.

With YG’s signature high-quality production and BLACKPINK’s unrivaled stage presence, the massive stadium was filled from edge to edge. Their upgraded live performance and seasoned professionalism delivered overwhelming impact at every moment. Moving freely across the stage, the members kept fans fully engaged and energized.
With the successful completion of their opening shows in Los Angeles—the first stop of their seven-show, four-city North American tour—BLACKPINK now heads to Chicago, Toronto, and New York. The tour will continue through stadium venues in Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, Hong Kong, and more.

Meanwhile, BLACKPINK released their new digital single “JUMP” on July 11.